And why I don't like Personas at all!
Very helpful material for B2B product managers! Personas never worked for me in B2B either. Your separation into Users and Buyers makes a lot of sense.
Thanks a lot! To be honest. The idea was born out of a feeling of discomfort. So a new approach can also arise from this :-)
Very helpful material for B2B product managers! Personas never worked for me in B2B either. Your separation into Users and Buyers makes a lot of sense.
Thanks a lot! To be honest. The idea was born out of a feeling of discomfort. So a new approach can also arise from this :-)